Square Enix, the developer of Final Fantasy, has announced a new business plan to "actively pursue a multi・platform strategy that includes Nintendo's platform, PlayStation, Xbox and Pc," and will probably mark the end of the publisher's historic Sony platform prioritization.

entitled "Square Enix Reboots and Awakens," the book will begin with a frank assessment of the company's previous medium-term management strategy, which the publisher said "failed to meet the final year's sales and operating profit targets." The plan, which focused on expanding the company's MMO business and streamlining its portfolio, was "selling several overseas studios and ips" (selling the entire Western arm, including read, Eidos Montreal and Crystal Dynamics), but struggled because of "cannibalism of new titles due to overlapping launch schedules" and the inability to "meet profit expectations" for some games. .

Square Enix says in its new plan, "we want to build an environment where more customers can enjoy our title." In particular, Square Enix said, "We will continue to pursue efforts to win over PC users who represent a growing market."Square Enix is a service that Sony has been able to get huge rewards, even though Sony is doing its best to spawn the Helldivers2 community on the pc wondering if it has seen its own push towards pcs, especially the simultaneous launch of Helldivers2.

Another interesting point is the type of game Square Enix wants to make.1 The plan highlights a general "shift from quantity to quality," some of which are "bold initiatives to create new ips, prioritising new forms of excitement," but I love it when business folk try to express human emotions like fun. Another pearl of presentation is the phrase "provide content full of fun".

Nevertheless, this intention to focus on new projects is tempting to hear from big publishers, given that most companies of this ilk now prioritize sequels and licenses. Especially given rumors that the current PS5-exclusive Final Fantasy VII: Rebirth didn't sell as much as publishers wanted, I wonder how much confidence Square Enix has in a big franchise like Final Fantasy.

If you are so inclined, you can read the full plan here. In this context, it will be interesting to see how Final Fantasy16 works when booted on a PC. The last thing we heard was that Square Enix was working on a demo of the PC version, so its developers were able to make more