The struggling video game conglomerate Embracer Group seems to be embracing the rise of artificial intelligence.In its latest annual report, the company has developed a strategy to incorporate AI into its future work.The technology "has the ability to significantly enhance game development by improving resource efficiency," he said, adding that it "adds intelligent behavior, personalization and optimization to the gameplay experience.""

The use of generated AI in game development is a troubling topic to say the least.

No matter where you come down to that particular split, efforts to incorporate it into game development have faced significant criticism: Blizzard recently went so far to reassure gamers that it's not using.World of warcraft's generative AI. The rapid development of large language models (Llms) has resulted in the creation of AI capable of much larger things than in the past, such as discovering complex patterns, contributing to advanced coding and perhaps most notably providing increasingly human-like interactions, Embracer said.

Increase the ability of the only driving force Embracer increases the adoption of AI: everyone is doing well, hi, Embracer is not the boat.

"Certainly, one of the major risks for companies is not using AI because it means a competitive disadvantage against other industry players," said Tomas Hedman of Embracer privacy and AI governance. "Most companies are going to move ahead with AI integration in a variety of ways," he said. For us, it is the way we do this, and the most important factor."We don't want to replace people with AI, we want to empower them," Hedman said, explaining the "path" of the Embracer. "This is at the core of our human-centric approach to harnessing the potential of AI.

"AI will not only allow developers to do more and make certain tasks more efficient, it will also open up coding to a wider group of developers. For example, entry into the industry can be easier for individuals with disabilities who can't use the keyboard as easily as others."

Increased accessibility is an absolutely desirable outcome, but the real focus seems to be elsewhere: As the AI model improves, Hedman said, for tasks like "identifying inconsistencies in scripting and storytelling", "we can leverage that capability even in the creative process." He said he would help creative teams in "screenwriting, image creation, idea generation, quality control, etc.": Writers, editors, artists, testers, etc.

Hedman believes that the impact of AI is not only felt behind the scenes, but also visible to gamers. "As models become more human, the interaction between players and AI-supported features becomes much more dynamic. If you negotiate in a game scenario, the AI can remember this next time. It makes the whole game experience much more interesting and real.

Well, but counterpoint:

The use of generative AI is already growing rapidly, whether we like it or not: A recent GDC survey found that 31% of game developers are already using it, and genie is not back in the bottle. Neither Nvidia's AI demo nor Ubisoft's uncanny NEO Npc can convince me that AI-powered Npcs offer better, more engaging interactions than well-written characters.

A completely different question is whether a "human-centered approach" to AI will actually withstand the pressure when quarterly financial figures aren't going up as fast as people want.Also, the company's report states that in 2023, 1,583 people lost their jobs over the last 1 year as a result of a failed投資20 billion investment deal. These layoffs also include Campfire Cabal, Will, Free Radical Design, and, most recently, Works Interactive and multiple studios